Campaign ad spending has had a decided concentration among four states thus far: Virginia, Ohio, Iowa, and North Carolina. The Romney campaign has announced expansion into Colorado, New Hampshire and Nevada with $411,00 of media buys:
The Romney campaign on Friday added Colorado, New Hampshire and Nevada to the states where it is running television commercials, according to a media buyer who monitors political spending. Its purchases were small and for just four days, with the new round of advertisements starting on Saturday — $216,000 in Colorado (Denver, Colorado Springs and Grand Junction); $82,000 in New Hampshire (Manchester only); $113,000 in Nevada (Las Vegas and Reno).
Importantly, many of these markets (Denver, Las Vegas and Reno) are Democrat strongholds where Romney must improve on John McCain’s dismal 2008 performance if he expects to carry these states. The comparatively small media buys are consistent with a campaign’s entry into new markets testing the impact of new ads before making a full commitment.
The Obama campaign, on the other hand, plans to spend an almost identical $415,000 in those three states and $2 million across a total of 7 states:
The Obama campaign pumped an additional $2 million into swing-state TV ads yesterday, for the period spanning June 9 and June 22, a media-tracking source tells me. The campaign put down $405,000 in North Carolina, $327,000 in Florida, $172,000 in Nevada, $174,000 in Colorado, $161,000 in Virginia, $118,000 in Pennsylvania and $80,000 in New Hampshire. The exact dates of the TV flights vary from state to state, but in each case it covers 30-second broadcast and cable advertising.
For both campaigns, the most heavily targeted state is Ohio, where Obama has spent $8.5 million on TV to Romney’s $2.7 million. The greatest disparity between the two campaigns in Florida, where Obama has spent $7.3 million and Romney has not yet purchased general-election airtime.