I know I have devoted a lot of blog space to the Hispanic vote but they will have a meaningful impact in a number of Battleground states. Currently both campaigns are fully engaged in a battle for the attention and ultimately the vote of the fastest growing demographic in the US. Devin Dwyer at ABC News picks up on this increasingly popular campaign Battleground:
President Obama, Republican nominee Mitt Romney and their respective allies are kicking off summer with a push to court Hispanic voters in states where Hispanics could play a decisive role in November’s election.
Obama draw first blood:
Priorities USA Action, the pro-Obama super PAC, and Service Employees International Union, one of the nation’s largest labor groups, joined the fray Monday with a $4 million Spanish-language TV ad campaign attacking Romney’s economic experience. The 30-second spot — “Mitt Romney: En Sus Propias Palabras” — is reported to be one of the largest-ever independent Spanish-language presidential ad campaigns. It will run in Colorado, Nevada and Florida, the group said. Obama for America, the president’s re-election committee, has been on the air in the same states since late April. It has run three flights of Spanish-language TV ads that feature Hispanic supporters testifying to the positive impact of Obama’s first-term policies.
Romney enters the fray:
Meanwhile, Romney and Republicans have stepped up their appeals to what is the nation’s fastest-growing voting bloc, launching a national Hispanic outreach effort led by Carlos Gutierrez, who served as Secretary of Commerce under President George W. Bush. The push includes a series of web and TV ads with an economic pitch.