Yesterday we blogged about the saturation of the Richmond, Virginia TV market. Well, PBS drove down I-95 and watched 30 minutes of late-afternoon TV in Richmond and documented the unbelievable level of political ads on one NBC affiliate viewed in only 30 minutes:
The NewsHour happened to see 30 minutes of late afternoon television programming on the NBC affiliate in Richmond, Virginia a few weeks ago, and we collected a tally of the political spots that ran in between snippets of weather reports on the local news and Access Hollywood. In the video above, we’ve recreated the ads that Virginians saw that June day, in the order they aired. Some, as you can see, were on more than once. Some were funded by the presidential campaigns, while others came from outside groups or super PACs. The Senate contest received nearly as much air time as the White House race. All but one of the ads were entirely negative in tone. The tally was taken before the Supreme Court’s landmark health care decision, so many of the spots focused on the law. The idea was to give voters everywhere a sense of just what it’s like to watch television in the states that are going to determine whether President Obama or Mitt Romney win the election on Nov. 6.
Watch Christina Bellantoni Invites Commentary on Campaign Ads on PBS. See more from PBS NewsHour.