UPDATE: New Weekly Top 10 here with ad intensity #s (and a corrected top 10 order)
My weekly “Put Your Money Where Your Mouth Is” post is always a lot of work but one of the more illuminating news items. A reader is able to genuinely identify campaign Battlegrounds versus campaign bravado that may say otherwise. Notably, we have tracked the rise and fall of North Carolina‘s prominence from the very beginning and consistently predicted a precipitous drop in its importance sooner rather than later. Today’s report which First read failed to publish today (Booooooo!) was discussed on Chuck Todd’s Daily Rundown but none of the granularity was provided so in-depth analysis can’t be done. We do know however, for the second week in a row, North Carolina is not in the top 10. This is firming our long-held view that North Carolina is not a Battleground state.
Below are this week’s 10 hottest TV markets in the presidential contest (in terms of advertising points from July 2-July 8).
| Hottest Markets for the week 7/02-7/08 | Hottest Markets for the week 6/25-7/01 |
|---|---|
| 1. Colorado Springs, CO (No data available — Boooo!) 2. Orlando, FL (–) 3. Reno, NV (–) 4. Tampa-St. Petersburg, FL (–) 5. Grand Junction, CO (–) 6. Denver, CO (–) 7. Cleveland, OH (–) 8. Richmond-Petersburg, VA (–) 9. Cincinnati, OH (–) 10. Roanoke-Lynchburg, VA (–) |
1. Colorado Springs, CO (Obama 1400, Romney 740 ROF 430, AFP 365, Priorities 150) 2. Roanoke-Lynchburg, VA (Obama 1400, Romney 550, ROF 515, CWA 450) 3. Cincinnati, OH (Obama 1500, Romney 630, AFP 300, ROF 300) 4. Richmond-Petersburg, VA (Obama 1500, Romney 500, ROF 275, CWA 240, Priorities 200) 5. Denver, CO (Obama 1500, Romney 500, ROF 300, AFP 200, Priorities 140) 6. Norfolk, VA (Obama 1500, Romney 500, ROF 250, CWA 220, Priorities 100) 7. Ft. Myers, FL (Obama 1300, ROF 615, AFP 500) 8. Cleveland, OH (Obama 1500, Romney 425, ROF 300, AFP 200, Priorities 115) 9. Tampa-St. Petersburg, FL (Obama 1500, ROF 375, AFP 330, Priorities 175) 10. Reno, NV (Obama 1500, Romney 370, ROF 230, AFP 200) |
Quick takes:
- Colorado springs, CO holds down the top spot for the second week in a row
- 2 Colorado markets in the top five and 3 in the top 10 with Grand Junction joining the party
- Florida rises in prominence with 2 in the top 5 after 2 markets cracked the top 10 last week
- Reno, NV jumps from #10 to #3 this week
- This is the first week where arguably Ohio and Virginia are comparatively de-emphasized within the top markets with none of the top five coming from either state
One Trackback
[...] than the top 10 on Chuck Todd’s TV show Daily Rundown, so the “takeaways” in my earlier post should largely be [...]